Working With a Business Transfer Agent: What to Expect

A business transfer agent is to a business what an estate agent is to a property - but the sale is more complex, more confidential, and the pool of buyers is smaller and more specialised. Here is what a good agent brings, and how to choose one.

What an agent does for you

• Values the business and advises on a realistic asking price
• Prepares marketing materials that present the business at its best
• Markets confidentially and reaches qualified buyers
• Screens enquiries and manages non-disclosure agreements
• Handles negotiation and keeps the deal moving through to completion

How agents are paid

Most agents charge a combination of an upfront or listing fee and a success fee (commission) payable on completion. Make sure you understand exactly what you are paying, what is included, and what happens if the business does not sell. Get the fee structure in writing.

How to choose the right agent

Look for an agent with genuine experience in your sector and price range, a track record of completed sales, and a clear, confidential marketing plan. Ask how they will find buyers, how they vet enquiries, and how they will keep you informed. A good agent is honest about value - be wary of anyone who wins your instruction by quoting an unrealistically high price.

How to get the best from the relationship

Be open with your agent about the numbers and any issues - they cannot represent you well if they are surprised later. Respond promptly to enquiries and due diligence requests, and trust their advice on pricing and negotiation. The smoother you make their job, the faster your sale.

Every business listed on Find My Businesses is represented by a professional transfer agent. Request a valuation and we will connect you with one who covers your area and sector.